The evaluation page

A developing set of pages exploring theories, issues and practices in evaluation general evaluation – the theory and practice of evaluating informal education, lifelong learning and social action bringing evaluation to the grassroots. Margo Menconi on...

Using focus groups in evaluation and research

Using focus groups in evaluation and research. Focus groups have been part of market research for many years. Their popularity in advertising and marketing – and their use to find new ways of getting us to buy particular products or ideas – puts off a lot of people....