We try to create clean and uncluttered pages that work well on phones, tablets and computers. Happily, we do not carry advertisements, nor do we need click-throughs, nor to make money from ‘digital exhaust’. Most users come straight from search engines (and probably return there). We just focus on content.
Many of the images we use are sourced from Flickr and Wikimedia. They come with Creative Commons licenses. We also make extensive use of Unsplash material and public domain content from Wikipedia and larger public institutions.
All live typefaces are websafe – they are on your computer or device rather than drawn from an external server such as Google Fonts. There are two reasons for doing this – websafe pages load faster, and we suspect Google uses its fonts to track users.
For the main body text – which tends to be quite wordy on infed – we use a serif typeface. It is easier for most to read. We have chosen Georgia (with Palatino as a fallback). Clear on-screen, it is installed on 99.4% of Windows machines and 97.48% of Macs. iphones from version 3 and ipads from version 4.3 should also display Georgia. Designed by Matthew Carter in 1993 for Microsoft, Georgia was ‘hinted’ by Tom Rickner.
Headings are largely set in Trebuchet MS a humanist sans-serif typeface designed by Vincent Connare (with, as fallbacks, Verdana designed by Matthew Carter and Optima – a humanist sans-serif typeface designed by Hermann Zapf). 99.67% of Microsoft machines and 97.1% of Macs have Trebuchet MS installed. iphones from version 3 and ipads from version 4.3 should also display Trebuchet MS.
We also use Segoe UI in some places where we can – but it will only display on Windows machines. Segoe – which has a humanist feel – was designed by Steve Matteson while at Agfa Monotype. Designed to be friendly and legible it is used by Microsoft as a branding typeface and user interface font.
If viewing infed.org on an Android phone or device you are probably seeing the Google default fonts: Droid Sans and Droid Serif.
Our logo uses Stardos Stencil – a Google Font designed by Vernon Adams. However, it only appears as part of an image file generated by us and is not tracked.
Like many other WordPress users, we employ ‘Divi’ from Elegant Designs as our website building framework. For infed.org we do not have to dive too deeply under the hood – but we have used some of it’s more powerful design features elsewhere.
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